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Lessons From Swiss Style Graphic Design

July 20th, 2009

There’s an awesome article on Swiss Style Graphic Design over at Smashing Magazine. Swiss Graphic Design is one of my biggest personal influences, you can see that reflected in my Standard WordPress Theme, and Mini WordPress themes.

Check out the Swiss Minimal collection on graphicriver.net

“Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

This progressive, radical movement in graphic design is not concerned with the graphic design in Switzerland, but rather with the new style that had been proposed, attacked and defended in the 1920s in Switzerland. Keen attention to detail, precision, craft skills, system of education and technical training, a high standard of printing as well as a clear refined and inventive lettering and typoraphy laid out a foundation for a new movement that has been exported worldwide in 1960s to become an international style.”

» Read the full article over at Smashing Magazine

Tags: graphic-design, smashing-magazine, swiss