What's The Best Way To Tag Multi-Word Company Names?

October 27th, 2008

Anyone that is familiar with blogging should be familiar with tagging their posts. I frequently try to come up with relevant tags for my content but there are a few challenges I face when I come across company names. What is the best way to effectively tag these companies for SEO?

First things first, let’s find an example of a multi-word company name. Let’s go with the website I used in my last post, as it sparked the idea for this post – Five Second Test. Now these three words on their own are fairly uneventful, however if you combine them together they form this websites’ company or product name. It is a great name for explaining what the service does but it isn’t so great from a keyword standpoint. Therefore, how can we best optimize this website name for when we are using a plugin like All In One SEO Pack?

Here is a couple possible options. I’d like to hear your feedback on this question as I’m a little unsure myself to how to best handle this problem.

Individual Words

five, second, test

All One Word

fivesecondtest

Using Dashes

five-second-test

Looking forward to seeing what you all have to say. I have my money on one of the options but let’s see what everyone else thinks first.

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2 Comments on “What's The Best Way To Tag Multi-Word Company Names?”

Rosenau Design

five-second-test is the correct way to tag your site name. It unifies the words as a phrase or a long tail key word. Comma’s in between each word will separate them which is not the goal here. Bunching them together might be affective but you can’t be sure that the search engine will separate the words.

November 10, 2008 » 3:29 pm

admin

I think I agree with you for the most part. The one area where it may make more sense to separate by commas is if the user does not know the full name of the company or makes a spelling error.

For example, many people pronounce the name of my website cardero, due to the fact that there is a street in vancouver called Cardero. I know silly but it is a small regional problem.

So the question I’m getting at, using that for an example, is what is more effective: cardeo, design, blog or cardeo-design-blog; assuming they enter “cardero design blog” into a search engine. At least the search engine might still return a high ranking based on design, and blog only. I know this is kind of an odd occurrence but something to consider. Thanks for your input! I usually use the company-name dashed format when I tag.

November 11, 2008 » 2:30 pm

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