Setting Up An Effective Facebook Ad Campaign
October 21st, 2008
I was surfing around facebook this week and I came across a campaign for . Now it’s not that I’m not a fan of beer but I rarely click these ads. However, in this case I was compelled to click on the link as they were offering a chance to win tickets to an NHL game. Normally to enter a contest of this type would require you to fill out a long form that would give out your personal info and email to Bud Light. We all know this would most likely lead to email spam for a contest you most likely won’t win. So what made this particular promotion different?
This promotion was effective because all you needed to do was become a fan of Bud Light on facebook to enter. No long forms, no email spam, and no giving out of personal information. The technique that Bud is using here is not exactly rocket science but it is definitely more effective than simply setting up a banner campaign and hoping that viewers click on your link.
I recently ran a banner campaign for 4 days based on cost per 1000 impressions. After 4 days and roughly 50,000 impressions, I was only left with about 40 clicks on my banner and 0 sales. Not exactly the most effective campaign. Now where Bud’s campaign differs is they are not only relying on the actual banner to grab your attention. They are offering the ticket promotion and making it super easy to enter. Currently their page has 11,000+ fans of which only a few will actually win tickets. In the end, they have quickly found a way to generate a following on facebook for a fairly minimal investment.
The main point is to not rely on banner ads solely for your campaign. Combine your ads with a promotion and facebook page. It’s an easy way to generate a group of followers for future advertising. You need to take a look at the bigger picture, by using all of facebooks tools, to optimize your online campaign.
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